Dealing with a critical incident or crisis and managing it to conclusion is only one part of a successful response. How your company and CEO or MD is seen to have responded to the incident is also a key factor in whether your response leads to a positive or negative result for your company.
CLIO will allow you to respond immediately to any incident or threat and execute a policy driven plan. The most appropriate personnel and resources are brought together in a real-time and collaborative system to manage the incident to completion. This can involve operational, security, technical, legal, PR and any other department that needs to be involved. It also allows senior executives to be aware and up to date with what is happening and able to intervene or respond to the media with authority and current knowledge.
This means that you have a platform for managing the fundamentals of your response and to successfully close down the incident or crisis.
However, it is easy to make mistakes in how you deal with the media and, therefore, with the general public (who may be existing customers or future customers). This can take many forms.